Axor WaterDream bathroom visions
Designers and their new solutions for the bathroom of the future
Imagining the bathroom of the future: for years now Axor, the designer brand of Hansgrohe SE, has been constantly on the lookout for innovative bathroom solutions as part of its Axor WaterDreams project. The focus is also on new ways of dealing with water. The dream of creating customised mixer spouts was the catalyst for the Axor WaterDream 2015. How far can you take freedom in product design without the limitations associated with industrial manufacturing? Axor examined this question in an initial study, in conjunction with the Ecole cantonale d'art de Lausanne (ECAL). Design students from the University of Lausanne developed their personal concepts without any design specifications, only the material and the mixer base were defined.
The Axor WaterDream 2015 is based on the innovative Axor U-Base. The universal base for the spout becomes the key to achieving the ultimate creative freedom in mixer design: custom-made spouts can simply be fitted on the base. The product design students' one-off designs, made of hand-blown glass, demonstrate ways of achieving greater customisation of mixers.
Axor WaterDream 2015 – new freedom in industrial design
Front and Nendo
In 2013 Axor invited two of the most sought-after international design studios to put a new interpretation on the shower, combined with Hansgrohe's more than 111 years of shower expertise: the aim was to show culturally different perspectives. This was the task facing the Front designer trio of Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren from Sweden, and the Japanese Nendo studio with creative head Oki Sato.
The Front designers make it possible for us to experience the way that water is brought into the bathroom, in its most original form. Their Axor WaterDream brings the traditionally concealed world of installation to the forefront, and plays with the elegance and beauty of technology: a homage to workmanship. On the other hand, Nendo took its inspiration from a more emotional living environment outside of the bathroom, and presents the natural fusion of light and water. The underlying concept is to add a sense of homeliness to the bathroom, offering a humorous interplay between man, water and space. Both bathroom visions put a new interpretation on showering, this accomplishment of civilisation, in a charming and unconventional way.
Nendo and Front – between living environment and concealed technology
Ronan & Erwan Bouroullec, Jean-Marie Massaud and Patricia Urquiola
French designers Ronan and Erwan Bouroullec, Frenchman Jean-Marie Massaud and Milan-based Spanish designer Patricia Urquiola caused a sensation with their bathroom visions at Fuorisalone in Milan in the spring of 2005. At the world's leading furniture trade fair, the Bouroullec designer brothers presented a functional modular system with a broad range of options for users. “Nature-inspired design” was the approach taken by Jean-Marie Massaud. His bathroom vision set the stage for a living and bathroom environment with excerpts from the natural world and a lake for a bath tub. Patricia Urquiola focused on sensuality and magic: set in what looked like an enchanted forest, tree-like mixers and showers glistened, appearing to stem from a world of bamboo. The three 2005 Axor WaterDream bathroom visions resulted in Axor's bathroom collections.
Pictures of Axor WaterDream 2005