Philippe Grohe introduces new products at Cersaie 2013
Axor, the designer brand of Hansgrohe SE, presents new shower products at Cersaie 2013 in Bologna. The innovations developed together with the Swedish design trio Front and the Japanese design studio Nendo impress with their austere yet unique design. “With the Axor LampShower designed by Nendo, we succeeded in opening the traditionally isolated bathroom towards the living room through the addition of an elegant piece of furniture,” says Philippe Grohe, Head of Axor. “With the new Axor ShowerProducts designed by Front, our focus is on intuitive use: despite their sophisticated aesthetics, the individual components provide concrete benefits,” the grandson of the company’s founder Hans Grohe adds.