Front page of the Hansgrohe Calendar 2016.

“Brilliant Shower”: Hansgrohe Calendar 2016

Petra van Raaij captures images for Hansgrohe in Ibiza

In the Hansgrohe Calendar 2016, the focus is on the new “Rainmaker Select” overhead showers. To create the twelve artistic scenes, Hansgrohe enlisted the services of Dutch photo artist Petra van Raaij. An excellent choice: she succeeded in creating a perfect fusion of design and the natural world, body and shower, humankind and water. Her photos reflect the characteristics of the innovative overhead showers, which features a linear design concept combined with gleaming materials of a high aesthetic quality. For the “Brilliant Shower” images, the international Calendar team flew off to a Balearic island which is renowned for its lightness and beauty, cool locations and water sparkling in the sunlight: Ibiza.

Sensuous water experience in keeping with pure design


© Petra van Raaij. The Dutch photo artist photographed the Hansgrohe Calendar with a great feel for aesthetics, colours and graphics.

Beam yourself to Ibiza – experience a brilliant shower moment!

Hansgrohe is publishing its photo calendar for the 13th year. This time, the images were created in an architecturally inspiring villa in Cap Martinet, which offers a wonderful view of Ibiza Town and the sea. For the first time, the water connoisseurs from the Black Forest have included a QR code with each calendar picture. Scanning this with your smartphone or tablet opens the relevant “Making Of” video from the photoshoot, transporting the viewer to Ibiza for a sensuous, brilliant shower adventure.

Hansgrohe Calendar 2016 – Impressions from the set


One island with three models and the deep, blue sea …

  • Hansgrohe Calender “Making Of” 2016, Petra van Raaij, assistant.
  • Hansgrohe Calendar “Making Of” 2016, Petra van Raaij, model.
  • Hansgrohe Calendar “Making Of” 2016, Petra van Raaij, model.
  • Hansgrohe Calendar “Making Of” 2016, model in the pool.
  • Hansgrohe Calendar “Making Of” 2016, photoshoot in the pool.
  • Hansgrohe Calendar “Making Of” 2016, men and model.
  • Hansgrohe Calendar “Making Of” 2016, post-production.
  • Hansgrohe Calendar “Making Of” 2016, image selection.
  • Hansgrohe Calendar “Making Of” 2016, Petra van Raaij, post-production.

Petra van Raaij – an appreciation of sensuality

Fashion photographer Petra van Raaij, who comes from the Netherlands, has a studio in Berlin. She studied fashion design in Maastricht, and this is where she discovered her passion for photography. She pursued a career as a make-up artist, until a visit to Cape Town in 2004 inspired her to go into professional fashion photography. Her pictures convey lots of sensibility and emotion, which make them popular with magazines such as Cosmopolitan, Elle, Jolie or GQ. Not to mention labels such as Passionata, Rituals, Triumph or Tschibo. Her bookings take her all over the world. In Ibiza, Hansgrohe really benefited from her expertise in lingerie, swimwear and beauty. The three models Jessica, Shana and Jason allowed Petra to get up close. This resulted in some brilliant, seductive moments which are sure to delight viewers of the 2016 calendar.


Company: Hansgrohe SE, Schiltach, Joachim Huber
Concept & Design: Werbung etc., Stuttgart, Marcus Berner
Photography: Petra van Raaij, Cape Town/Berlin, c/o
Photo Assistants: Hayden Phipps, Cape Town, Jessica Zumpfe, Berlin
Hair&Make-up: Bert Kietzerow, Berlin
Styling: Tanja Becker, Berlin
Producer: Farolito, Valencia, Daniela Meister
Technician: Hansgrohe SE, Alpirsbach, Erwin Brüstle, Phil Finnegan, Mallorca
Post-production: Retouched Studios, Daniel Steinbrück, Hamburg
Printing: Straub Druck + Medien AG, Schramberg

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