Award for Axor in Milan
International media award for Axor One: the Editor-in-Chiefs of 25 Elle Decoration country editions awarded the “all-in-one” shower control unit the Elle Decor International Design Award (EDIDA) in the “Best Bathroom Design” category. Philippe Grohe, Vice President Design Management at Hansgrohe SE, accepted the award together with the design partners Edward Barber and Jay Osgerby during the Salone del Mobile in Milan. This media accolade from one of the most renowned lifestyle and décor magazines highlights a growing trend: the bathroom is becoming increasingly important, and the focus of design-led customers, who value customised solutions.
Philippe Grohe: “The fact that Axor, with its new design partners Barber & Osgerby, has won the coveted EDIDA straightaway just reconfirms what we believe: it is not only designers, but also customers interested in design, who are paying more and more attention to the bathroom and our innovations.”