Successful LivingKitchen debut for kitchen innovations by the hansgrohe brand
The premium brand hansgrohe premiered at this year’s LivingKitchen trade fair in Cologne, for the first time presenting its new sink combinations to a broader public: innovative controls, high quality stainless steel sinks and components that have been perfectly thought out, down to the base cabinet, form convenient and complete units. This new product line was a success with industry professionals and end consumers and opened at the trade fair with the “Kitchen Innovation of the Year® 2017” award. Numerous visitors experienced hansgrohe’s innovations first hand at the brand’s stand in hall 5.2. Every morning and afternoon, small events focused the spotlight on the kitchen sink, the most beautiful workspace in the home.
Celebrity guests and future chefs tested hansgrohe sink combinations
As part of their “Water in the Household” project week, children of the Max and Moritz primary school in Menden visited the hansgrohe stand every morning. Michelin-star chef Sybille Schönberger helped these young chefs prepare healthy dishes, washing the fruit and vegetables, pots and pans in the new hansgrohe sink. The afternoons belonged to well-known bloggers from the lifestyle and mommy/daddy blogging scenes, such as Daddylicious and Beauty Mami. Together with visitors to the stand, they whipped up tasty smoothies and tested how well the operating concept of the new hansgrohe sink combinations integrates into the workflow of the kitchen.