The quintessential handheld showerhead: the hansgrohe Selecta celebrates its 50th anniversary.

22/05/2018

A Classic Turns 50

The introduction of the hansgrohe Selecta showerhead in 1968 transformed the weekly bath day into a shower experience.

Fifty years of success and a long time classic: the Selecta shower head by Hansgrohe, the bathroom specialist from the Black Forest. In 1968, it was launched on the market boasting “Guaranteed quality workmanship 100% made in the Black Forest”, it soon became a customer favourite and to this day remains the quintessential handheld showerhead. And who doesn’t remember enjoying a shower with Selecta on those memorable Saturday bath days, which from 1968 on finally became more fun because, for the first time ever, an adjustable showerhead allowed us to switch between gentle and invigorating sprays.

The overall design of the Selecta showerhead reflected the taste of the times: geared to deliver the utmost in function and technology, it featured a very technical look with angular elements. To this day, the first showerhead with an adjustable spray is still the Hansgrohe Group’s unrivalled bestseller with more than 30 million units sold; outselling even the VW Beetle, which, having sold 21.5 million vehicles until June 2002, was the world’s best-selling car. The Selecta’s success was due to the construction boom in the late 1960s, which caused sales to skyrocket. In 1968, Hansgrohe sold 70,000 Selecta showerheads; just three years later that number had already jumped to 606,000.

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