Philippe Grohe (middle) , the Head of Axor, the designer brand of Hansgrohe AG, and the designers Ronan and Erwan Bouroullec are pleased with the successful world premiere of the new Axor Bouroullec bathroom collection in Paris.
World premiere for Axor BouroullecParis/Schiltach, June 18, 2010. “With Axor Bouroullec, we are redefining individualization in the bathroom!“ With this statement, the Head of the Axor brand Philippe Grohe opened the presentation of the new Axor Bouroullec bathroom collection. The collection was developed by Axor, the designer brand of Hansgrohe AG, in cooperation with the famous French designer duo Ronan and Erwan Bouroullec – two designers well known for their constant pursuit of the perfect balance between an object’s form and function, and between its interaction with the user and its surroundings. The joint project was presented to the world on Thursday, June 17, 2010 during a ceremony held in Paris and attended by numerous guests from around the world. The central theme of the new bathroom collection is "the freedom to design freely". As in a game, the fittings and repositories can be combined in many and various ways. “We are no longer restricted to positioning the fitting in a central location on the basin’s rear rim,” explained Philippe Grohe and the designers Ronan and Erwan Bouroullec during their presentation. “With the Axor Bouroullec collection, the mixers can be freely arranged anywhere in the wash basin area: on one of the integrated repository surfaces that feature throughout the collection as a key design element, in front of or on the side of the wash table, or even on the wall.” The result is a bathroom collection that offers a wealth of individual options to create designs and solutions to allow everyone to embody their personal ideal in terms of functionality, aesthetics and personal balance. Axor Bouroullec is the outcome of cooperative effort between Axor and Ronan and Erwan Bouroullec extending over a period of more than six years. “This is another reason why we are particularly pleased to celebrate the introduction of Axor Bouroullec, and to share our joint project with everyone,” said Philippe Grohe and the designers at closing of the premiere celebration. |
