Real design innovation: The multi-award winning “Phoenix Design” studio developed an entirely new design vocabulary for the fixtures and shower program Hansgrohe PuraVida.
The presence of Hansgrohe AG at the ISH 2009 will focus on unique design, innovative technologies, pure showering pleasure and the sustainable use of water as a resourceSchiltach, February 2009. At Hansgrohe AG there is a tremendous sense of anticipation in the lead-up to the ISH, the world’s biggest sanitary engineering trade fair to be held in Frankfurt from March 10 to 14, 2009, six weeks before the start of the trade fair. “We are ready and well prepared, and can hardly wait for the opportunity to present our innovations,” reports Richard Grohe, Deputy Chairman of the Management Board of the fixtures and shower specialist from the Black Forest. “Everyone at Hansgrohe has worked very hard over the last two years to make sure there will be a veritable fireworks of attractive innovations to be presented at our industry’s leading trade fair.” As a primer, the bathroom and sanitary technology specialist announced numerous innovations for its Axor and Hansgrohe brands ahead of the presentations in Frankfurt. “For our customers and for ourselves, quantity is less important that the exceptional quality and the large variety of newly developed products and technologies. This alone also results in added customer benefit,” stressed Richard Grohe. After all, real innovation always resulted in, “improvements that make people’s lives a little bit easier, more beautiful and more comfortable – in short, they enhance the quality of life. And in this regard, we always aim to be the leaders in our industry.” Click here for the detailed press information. (PDF, 0.1 MB)
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